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Creating and Using Your Band’s Facebook Page

By NationWide Source - Feb 3, 2014 Estimated reading time: 4 minutes

While the social media landscape is constantly shifting, Facebook has consistently dominated the scene in recent history. Using this social media platform correctly can significantly impact your band’s marketing strategy and the size of your fan base. Part of that correct usage is creating a distinct, branded Facebook page for your band.

Why Does My Band Need a Page?

Creating a distinct, branded Facebook page has several benefits. First, it gives your fans (many of whom are already on Facebook) easy access to band details, your website, uploaded videos and songs, upcoming events, your pictures, and up-to-date information. It’s also a great way to reach new fans, as interactions with existing ones often shows up in other fans’ news feeds.

Second, Facebook lets you track the usefulness of your page, which you can’t do with a standard profile.

Third, it keeps your personal profile just that: personal. As your band grows, your fans will consist of more than your family and close friends. As much as you love your fans, you might not want them to have access to every detail of your personal profile. Having an existing page gives these fans a way to keep in touch with the band while maintaining your personal privacy.

Creating Your Band’s Facebook Page

Go to Facebook’s “Create Pages” screen. Select the “Artist, Band or Public Figure” option. In the drop down menu, scroll down to “Musician/Band,” then enter the name of your group. Read and agree to the Terms and click “Get Started.”

At this point, if you were logged out of Facebook, you’ll be asked to enter your email address and password. Sign in to your account; this will set your personal profile as an admin of the group page (you can add other admin later). Note: if you don’t want to sign in to your account, you can create a profile for the band, set the entire profile to the most private settings, then fill in the public page’s info. Once you’ve signed in, fill in the blank fields. You’ll have the chance to enter a description for the band, the band’s website, verify the admin rights, upload pictures, and advertise (optional).

Now that the basic page details are set, go ahead and fill in more information. Add additional pictures and set a cover photo. “Update Page Info” will allow you to add more information about the band (genre, members, hometown, record label, influences, etc), control the security settings of the page, and set the admins (maybe each of the band members and your band’s manager, if you have one) of the page. The “More” option at the top lets you link to your music catalog. When your page is branded and ready for public viewing, write a welcome post and start sending invitations to friends.

Using Your Band’s Facebook Page

Of course, you’ll use your band’s Facebook page to keep fans informed of upcoming gigs, tours, and releases and to share press reviews, photographs, and videos of the band. But you’ll also want to track the page’s effectiveness.

When you are logged in and viewing your page, the Admin Panel at the top of the page will provide insight into your page’s activity. It shows notifications (such as likes of, comments on, or shares of your posts), recent likes of your page (by people or other pages, as well as subscribers), messages to your page, a list of friends to invite to like the page, and tips for building your audience.

The Page Insights tool (accessible through the “Insights” button at the very top of the page) is like Google Analytics but just for your Facebook page. You can see the history of your page’s likes (as well as the source of your likes), the reach of your posts, the engagement levels on your page, the number of visits to your page, external referrers (as well as the source), the traffic levels on your page throughout the day, and the demographic breakdown of your fans.

If you find yourself needing to reach more people, you can pay Facebook to increase your exposure. You can do this either by boosting a post, which promotes that individual post’s visibility, or by promoting the page itself with an ad campaign. The campaign allows you to target Facebook users by geographic area, interests, and demographic details; you can also set the budget and time frame of the campaign. If you choose to do paid advertising, you can break down your reach results on the Page Insights, comparing organic traffic to the paid (ad) traffic.

Obviously, using Facebook to promote your band is a little more complicated than simply writing a post. However, with a little practice, you can turn it into a powerful marketing tool for your band.

Does your band have a Facebook page? Has it helped increase your fan base and market your band? What advice do you have for those creating their band’s page? What have you done to maximize your page’s effectiveness? What is your favorite (or least favorite) feature?

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Selling Your Music: CDs

By NationWide Source - Jan 31, 2014 Estimated reading time: 3 minutes

When you first began playing music, you might not have spent much time focusing on selling merchandise. You were finding your niche, writing new songs, creating your set list, booking every show you could, building your fan base, and dreaming of recording. While those are all crucial elements to developing your band, at some point you need to consider merchandise.

Yes, you need to sell product, meaning both your music and other merchandise. Aside from trust funds, your day job, or crowdfunding, money from gigs and music/merchandise sales is what allows your band to move forward.

The question of what you should sell is a bit trickier to answer. Many bands today focus solely on digital distribution and downloads. While this might seem fine and dandy, it leaves out whole segments of your fans. You need a physical option, too.

Are CDs Still A Viable Option?

Despite changing technologies, CD sales are still a big thing. According to Nielsen Soundscan, sales of compact discs actually toppled the sale of downloaded albums in 2012. Musicians, especially small or local acts, consistently offer CDs for sale alongside shirts and pins. Perhaps CDs aren’t as dead as you thought.

Where To Sell Your CDs

One of your most profitable and immediate opportunities to sell CDs is at your live shows. Fans at shows are a captive audience; if they like what they just heard, they’re probably willing to support you. Selling CDs at gigs is the best way to hook new fans, cement longer-term fans, and keep people interested in what you’re doing.

You can also sell CDs online, either directly from your website or from a plethora of online distributors.

How To Market Your CDs

If you’re selling CDs at shows, think of your CDs as souvenirs: physical reminders of a wonderful experience. Announce the product from the stage, and work the merch table yourself. Mingle with the fans, asking (humbly) if they have your CDs yet. Offer to sign the product. Bundle it with other merch, like t-shirts, to boost sales.

Generally speaking, though, you should market your CDs like collector items. Think about how some fans prize their record collections. Give your fans a similar experience. There’s a tangible element to CDs that downloaded albums fail to provide; your fans can hold it in their hand, read the liner notes, and stare at the pictures. They can keep it forever and needn’t worry about losing it to viruses or hard drive failures. Use this to your advantage by investing in great graphics, luxury packaging, and professionally created CDs. To drive up demand, you might release a limited or first edition that’s a higher quality or has a bonus track. Even with upgraded materials, CDs are relatively affordable to buy, and they offer a solid profit margin, too.

For the foreseeable future, selling CDs will continue to be a part of the music equation, and it’s a great way to help your band move forward. Don’t miss out on this opportunity.

Does your band still offer its music on CD? What marketing strategies have you found to help increase sales?

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Protecting Your Music from Illegal Use or Distribution

By NationWide Source - Jan 31, 2014 Estimated reading time: 3 minutes

Musicians need to worry about a lot of things: protecting their gear, booking more gigs, connecting with fans, writing music, recording music, whether or not to pursue deals with record labels, and so on. Sadly, one of the biggest issues that affects all musicians at some point is illegal music distribution.

When To Worry About Illegal Distribution

If you are an up-and-coming artist, you might not be worried about illegal music distribution. You might reason that people playing your songs, even if they’re doing it illegally, is a good thing. This attitude, while somewhat understandable, can hurt you in the long run. If you’re a more-established artist who has recorded music and is making money, you’re likely going to be worried about illegal distribution.

Regardless of the stage you’re at, if you find your music being misused or unlawfully distributed, you should be concerned and act on it. Acting swiftly is key to preventing further illegal distribution, so knowing your options ahead of time is a good idea.

How Do You Track Illegal Distribution?

Well, you could spend your free time scouring the internet for illegal uses. Or, you could use a service that alerts you when your band/songs/albums appear. Google Alerts will send you emails anytime your designated keywords appear online, but this still requires sifting through legitimate versus illegal activity.

Another method for tracking illegal use is Topple Track. This service offers perpetual protection for illegal use anywhere online. It provides musicians with detailed reports, and verified problems are handled in as little as 24 hours. Pricing for this service ranges based on how many songs you want covered. For only one or two songs, coverage is $7 per song. For more than ten songs, it costs as little as $3 per song. Either way, you have ongoing protection for a very reasonable fee.

Your Options

If you use ToppleTrack, the company will work to remove the offensive uses for you. If you’ve gone another route, you have a few options:

You can shut your eyes, put your fingers in your ears, sing at the top of your lungs, and ignore it. (We don’t recommend this option.)
You can contact the offenders directly and ask that they remove and cease the illegal usage. (It might work, it might not.)
If you’re a member of a PRO, they might be able to step in, either advising you with courses of action or acting on your behalf.
You could have a lawyer step in and contact the offenders.

When contacting offenders, you can simply ask that they remove the illegal content, or you could ask for reimbursement (following standard licensing fees for use or using retail prices if the music was shared or downloaded). Lawsuits might not win you popularity, but they could help you recover the money you lost and prevent future losses.

Keeping guard over illegal music distribution is something that all musicians in this day and age need to be aware of. A service like Topple Track helps keep an ever-vigilant eye open for you and your work.

Has your music been illegally distributed? How did you discover the illegal use, and how did you address the issue?

...Keep Reading

Five Great Indie Labels You Should Know

By NationWide Source - Jan 31, 2014 Estimated reading time: 3 minutes

In the music world, there are as many opinions on record labels, their importance, and their benefits as there are artists. Some people see them as money-sucking heartless money-takers, but that opinion can be a little biased. Just a bit.

Regardless of your opinion on labels, the truth is that changes in the music industry have not left record labels unaffected. Factors like media distribution and artist recruitment and payment have resulted in major labels merging or closing. The same factors have also made room for the emergence of a multitude of independent, or indie, labels.

If you’re curious about this newer breed of record label, here are five indie labels that you should know about:

Rhymesayers Entertainment

A hip-hop based indie label, Rhymesayers Entertainment began in Minneapolis, Minnesota in 1995. It was founded by four members with background and experience in the music industry, including the two members of Atmosphere (which is, of course, one of the acts signed to the label). Other artists on this label include Brother Ali and Aesop Rock. Since 2008, the label has put on a huge annual music festival in Minnesota.

Glassnote Records

Established in 2007, Glassnote focuses on Indie, Folk, Alt-Rock, and Hip Hop artists. They released the debut album for Phoenix, as well as albums for Mumford & Sons, Childish Gambino, and Two Door Cinema Club. The company has offices in New York, Los Angeles, Toronto, and London.

Rough Trade Records

Rough Trade Records was founded all the way back in 1978 by Geoff Travis. You may be surprised by some of the artists this indie label has worked with: The Smiths, The Strokes, Belle and Sebastian, Alabama Shakes, Arcade Fire, Edward Sharpe and the Magnetic Zeros, and My Morning Jacket, to name a few. Rough Trade Records is based in London.

Frenchkiss

In 1999, Syd Butler (bassist of Les Savy Fav) began Frenchkiss to release his band’s second record. Besides working with his own band, the label has discovered several other great New York bands. These include indie giants Local Natives, The Hold Steady, The Antlers, and Passion Pit. The label keeps a small roster to ensure quality records. It has also expanded to offer distribution (for other indie labels) and publishing options.

Neon Gold

Neon Gold has a solid understanding of what good music is as well as foresight into which acts will take off. The indie label, based in both New York and London, signs acts that get major attention. This includes Gotye, Ellie Goulding, and Marina and the Diamonds; they also released Passion Pit’s “Sleepyhead” single. Oh, and one of the label heads fronts MS MR. Definitely keep an eye on these guys!

The music industry is still changing, and the future of record labels is unclear. For now, it looks as though indie labels will continue to gain power and influence, opening the industry up even more. This might mean that independent bands have a better chance now than ever before.

Have you worked with these labels before? How did it go? What other indie labels should musicians know more about?

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Selling Your Music: Bandcamp

By NationWide Source - Jan 31, 2014 Estimated reading time: 3 minutes

Coming up next on “Painfully Obvious Observations”: the digital age has transformed the music industry… It’s true, though. And, as the industry continues to transform, more and more artists are turning toward selling music online. One major destination for those artists is Bandcamp.

What Bandcamp Offers

Bandcamp makes it possible for artists to sell their music and other merchandise online. You’re able to control the pricing, sell digital and physical music, report sales to SoundScan, offer discount codes, sell on Facebook, gather fan/customer data, and much more.

Making Money From Bandcamp

Bandcamp is based around the philosophy that money should flow toward the artist. You set the prices on all of your merchandise, and the money goes directly to you (not third parties).

“Great,” we hear you say, “but how on earth do they stay in business?” The answer to that question is that Bandcamp takes a small share of your sales: 15% on music, 10% on merchandise. It’s a pretty good deal, compared to the 75 percent (or more, if you’re not Usher) that you’d have to hand over to a major label. To sweeten the deal, Bandcamp will drop their revenue share to 10 percent once you reach $5,000 in sales.

What Does Bandcamp Cost?

If it’s sounding pretty good so far, it stays that way. Basic artist accounts are free. If you want to upgrade to the pro account (which lets you use a custom domain name, upload in batches, and so on), that’s only $10 a month. Not a bad deal.

As far as paying royalties, the Bandcamp method is a little different than other sites. Instead of subtracting their percentage from each sale, Bandcamp sends the profits directly to your PayPal account and keeps a running balance of what you owe them. When the amount owed is equal to or greater than a sale, they will absorb the sale and deduct that amount from your balance. For example, say you’re selling CDs at $10 each and Bandcamp is taking a 10% cut. The first sale goes all to you, and your balance is $1. The second sale goes all to you, and your balance is $2. The cycle continues. With the tenth sale, your balance is $10, which is the same amount as the sale. Instead of this sale going to your account, Bandcamp collects the money and reduces your balance.

Create a Bandcamp Account

Opening an account as easy as it gets. On the homepage, select “Artist Signup” at the top; on the next page, click the big green button that says “Sign Up Now.” Enter your email address and a password, choose your genre from a dropdown box, and create a few genre tags help people discover you. You’ll be assigned your very own URL and you’re off and running, with complete freedom to sell your music and whatever merchandise you can slap your logo on.

Getting Help With Bandcamp

The help section on the site is chock-full of in-depth tutorials that should keep you informed and answer your questions. On the off chance that it doesn’t, there is an email form on the site for contacting support. Customer support is not reachable by phone.

Bottom line is, if you’re looking for a good place to call your home for online music sales, Bandcamp pretty much does everything but write the songs. Hey, we never said it was perfect.

Have you tried Bandcamp? What did you like about the site? If you used another site, what made you choose that over Bandcamp?

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Recording Your Gigs with Lively

By NationWide Source - Jan 30, 2014 Estimated reading time: 3 minutes

As a band, you sometimes need to prove that you have a great live show for people to come to your shows, and a cell phone video recording or word of mouth won’t always cut it for potential ticket buyers. Other times, fans want to remember and relive your shows that they’ve seen. Why not let fans preview or relive your act with recordings of your shows?

There are many ways you could go about making a recording of your shows. However, one of the newer options is to use an app called Lively, which aims to make the A/V recording and distribution process easier.

What Does Lively Do?

Lively is usable by both fans (to find audio and video recordings of shows) and artists. As an artist, Lively lets you:

Record your show as audio or video on an iOS device
Master your tracks easily with Lively Audio Manager
Upload your show
Share or sell your recordings

How Do I Use Lively?

The way this application works is really simple.

Plug the Apogee interface into a stereo mix from the front of house console.
Plug an iPad into an Apogee Duet interface.
Open the Lively app.
During your soundcheck, hit record. Then, play back to ensure the mix and levels are where you want them; adjust in the app as needed before the show starts.
At the start of the show, begin recording.
Add song markers in (either during the show or after).
Upload songs for fans to find.

What Do I Need To Use Lively?

To use the app, you’ll need an iPad (which many people, especially musicians, have these days) and an Apogee Duet audio interface. It would also be good to carry with you a couple of short XLR cables and a couple of 1/4 inch XLR cables, for connecting the front of house console and your interface.

How Much Does Lively Cost?

A new iPad costs from $299 up to $929 (if you need the processing power of a high-end laptop and cellular service). An Apogee Duet iOS audio interface is $595. The Lively app itself is free, but the recording functions are not available without a fee (ranges from $4.99 to $11.99).

Why Should I Use It?

While you can record your shows with other devices, it will take more time and effort to transfer the material to your computer, edit, and upload. Lively makes it so simple that, with a few taps on the ol’ iPad, the process can be done before fans even leave the venue.

As a musician, it’s essential to get fans to your gigs, focus on your show and your fans at the gigs, and sell your music. Lively helps you do all three.

Have you sold live recordings of your gigs in the past? What equipment did you use? Have you used Lively yet? If not, would you consider it?

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Streaming Your Music with Spotify

By NationWide Source - Jan 30, 2014 Estimated reading time: 2 minutes

Spotify is arguably the most popular streaming service. What does this mean for you as an artist? Well, it means that if your fans are streaming music, odds are good that they’re using Spotify, which means you’ve probably considered offering your music there.

For fans, Spotify offers two different plans. Both allow users to create playlists and run Spotify on their computer and mobile devices. The free version only allows shuffle mode of playlists and requires internet access. However, with the paid service, users can download playlists and play the music offline.

What Spotify Offers Artists

Spotify provides a platform for your existing fans to find and listen to your music. It also allows others to discover your music by clicking “related artists” when listening to someone on their playlists, by listening to other users’ playlists, or by another user sending them a message with your music. In that sense, Spotify has incorporated elements of social networking sites.

Signing Up For Spotify

You cannot submit your music directly to Spotify, since all their music is submitted by labels or distributors. If you don’t have a label or distributor, Spotify has a list of recommended aggregators that can help get your music on the site. These filters help ensure that the music is properly licensed before appearing on Spotify, and the filters administer your royalty payments, taking their cut along the way.

Cost

The cost for listing your music on Spotify will vary depending on the route you take. If ReverbNation is your filter, the distribution services is either included in your ReverbNation plan or available for $34.95 a year. If you use CD Baby (one of the recommended aggregators), the cost to distribute your music digitally is $49 per album or $12.95 per single, plus 9% of the streaming royalties.

Making Money with Spotify

For streamed music, Spotify claims that it sends nearly 70% of the revenue back to the rights holders (the label, publisher, distributor, or you, the artist). However, the payment actually received by artists is often negligible. For a detailed description of how Spotify calculates an artist’s pay, visit their artist page and scroll down to the Royalties sections.

Spotify also allows you to post and sell some of your merchandise without commission, letting your fans have easy access to your products and letting you keep more of your profits.

Getting Assistance

There are three main ways to get help with Spotify: a frequently asked questions section, a community forum, and a contact form.

Now that you have the basics of how Spotify works, check out our article on whether or not you should use it.

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ReverbNation and Your Music: Streaming and More

By NationWide Source - Jan 30, 2014 Estimated reading time: 2 minutes

If you’re a musician and haven’t heard of ReverbNation, then you have some research to do. Here’s a quick breakdown of what they offer:

What ReverbNation Offers

Of course, ReverbNation allows you to upload your music to be discovered, streamed, and shared by fans. It also offers:

newsletter templates to email fans
the option to create mobile app for your band
the option to turn your profile into a website
the option to sell music, either on the site or externally through digital distribution
the option to create press kits
networking with other musicians, promoters, venues, labels, and industry professionals

Profit From Your ReverbNation Account

To make money from your ReverbNation account, take advantage of their Digital Distribution opportunity. This helps you sell your music on iTunes, Spotify, Amazon, ect. You also can sell your music right off of their streaming player by providing a link.

Cost

ReverbNation offers three account levels with distinct pricing options.

Basic (free): provides a page for fans to stream & download music; provides you with access to their gig finder*.
Pro ($19.95/mo): offers the same but adds music distribution options.
Max ($41.67/mo): offers the same but with more music distribution options.

Other services are offered a la carte. The Site Builder ($89.95/yr), which turns your profile into a website, and Digital Distribution ($34.95/yr) options are both available outside of the account packages. Adding these features to the basic account could be a great decision.

Setting Up Your Account

Begin by going to www.reverbnation.com, and click the button titled “sign up for free”. Create your profile using the guided set up process; be sure to include your name, genre, city/state, and so on. After you’ve entered your details, you can upload your songs and music. When you have finished your profile, you’ll have the opportunity to upgrade your account if you wish.

Assistance

ReverbNation is easy for you and your fans to navigate, and the instructions for building a profile page are very clear. Should any questions arise, turn to their help page for a solution. They also have a support team available to answer any specific questions via email.

ReverbNation is a great website with a lot to offer artists, and at a reasonable cost. Check it out!

* As we stated in another article, ReverbNation requires that you use their Press Kit Builder ($5.95 per month) to submit booking requests.

Have you or your band used ReverbNation? How did you use it? Was it a good resource?

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Crowdfunding Your Music with Kickstarter

Crowdfunding Your Music Project with Kickstarter

By NationWide Source - Jan 29, 2014 Estimated reading time: 2 minutes

If you’re wondering how to raise money for your next music project, and wondering if crowdfunding is an option, know this: using a Kickstarter campaign and trusting her fans to fund her project, musician Amanda Palmer raised over a million dollars. While these results are abnormal, they suggest that finding the funds for your project is feasible.

About Kickstarter Campaigns

Kickstarter campaigns are absolutely free, easy to start, and have only a few guidelines, including:

Projects must be related to the arts.
Projects must have a specific, obtainable goal with a measurable outcome. This means no fundraising to “launch my music career,” but you can fund an album production or release.
You can’t offer financial sharing to donors.
You can’t provide awards in bulk (defined as more than 10).
You can determine the rewards you give to your donors, but only within limits (no alcohol, GMOs, drugs, cigarettes, advice, beauty products, etc).
If funding goals are reached, you must complete the project or return the money to the donors.

Creating your Kickstarter Campaign

To create your project, go to Kickstarter.com and click on start new project. Create an account. Provide a project picture, description, location, and goal amount; set the number of days for pledging.

Next, determine your pledge tiers and rewards. Kickstarter suggests that you set a pledge tier that is under $20, giving people who have a little money the chance to support your project. Set a few other pledge tiers for fans that are interested in pledging more. For rewards, you can offer anything from a copy of your new album to an acoustic home concert. Set the values for the reward around the same price as they would go for in the retail marketplace.

Lastly, make it personal. Add a video to your page talking about your project or playing a song from the album you’re trying to fund.

Promote and Share

Kickstarter embeds the Facebook like button and the Twitter tweet buttons to your project’s page. While some people do browse Kickstarter looking for projects, you need to get the word out about your campaign. Send personal messages to friends, acquaintances, and interested parties. Don’t post or send too many messages, though, or you will come across as a spammy, money-hungry musician.

Additional details and answers can be found on Kickstarter’s site, especially on the Kickstarter FAQ, Kickstarter School, Guidelines, and Contact pages.

Have you used Kickstarter, either to raise money for a project or to help fund another artist’s project? How was your experience?

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Cover Songs: Give Them A Chance

By NationWide Source - Jan 27, 2014 Estimated reading time: 2 minutes

In the never-ending struggle to get more fans, you may be tempted to parrot your muse or the song that’s hot at the moment… but you’re also wondering if this is the right move for your band. If you’re struggling with the cover song dilemma, read on.

To Cover, or Not To Cover?

The debate over covering other artists’ work is one of the dilemmas many artists—new and old—face. While you likely don’t want to become a cover band or be pigeonholed, covering songs can be beneficial.

For new artists, adding a couple cover songs can help round out your set list. It also provides venues an idea of who your band is. If you’re playing gigs on the road or with strange audiences that don’t know your original work, cover songs can help you connect with that audience.

Sometimes, covering another artist’s work well can lead to a devoted following and a big break, as was the case with Michael DelGuidice, the lead signer of a Billy Joel cover band. For semi-established acts, covers can add another facet to your musical profile. Even experienced songwriters and performers, like Bruce Springsteen, are known to occasionally cover others’ songs.

Legal Issues with Cover Songs

As much as you may want to get more fans by playing music that those fans and you both like, stealing someone else’s likeness and sound is not a good idea; the same goes for using their work without going through the proper channels. There are a few legal details that you should be aware of.

If you’re performing the songs, make sure that you (or, more commonly, the venue) has obtained the proper permission from the right Performing Rights Organization. In order to record someone else’s songs, you need what is known as a “mechanical license.” This license indemnifies you from any legal recourse and allows you to profit from the sale of these recordings, so long as you adhere to the terms of the license.

While imitation is the sincerest form of flattery, don’t count on that saving your band’s hide if you cover songs without the proper permissions. If your band is going to take on recording or performing other artists’ music in an attempt to get more fans, be sure you are doing everything you are supposed to in order to obtain those rights.

How does your band feel about cover songs? Are they your primary focus, or something you do occasionally, or something you avoid like the plague? Have cover songs hurt or helped your band?

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