Selling Your Music: BandcampBy
Estimated reading time: 3 minutes
Coming up next on “Painfully Obvious Observations”: the digital age has transformed the music industry… It’s true, though. And, as the industry continues to transform, more and more artists are turning toward selling music online. One major destination for those artists is Bandcamp.
What Bandcamp Offers
Bandcamp makes it possible for artists to sell their music and other merchandise online. You’re able to control the pricing, sell digital and physical music, report sales to SoundScan, offer discount codes, sell on Facebook, gather fan/customer data, and much more.
Making Money From Bandcamp
Bandcamp is based around the philosophy that money should flow toward the artist. You set the prices on all of your merchandise, and the money goes directly to you (not third parties).
“Great,” we hear you say, “but how on earth do they stay in business?” The answer to that question is that Bandcamp takes a small share of your sales: 15% on music, 10% on merchandise. It’s a pretty good deal, compared to the 75 percent (or more, if you’re not Usher) that you’d have to hand over to a major label. To sweeten the deal, Bandcamp will drop their revenue share to 10 percent once you reach $5,000 in sales.
What Does Bandcamp Cost?
If it’s sounding pretty good so far, it stays that way. Basic artist accounts are free. If you want to upgrade to the pro account (which lets you use a custom domain name, upload in batches, and so on), that’s only $10 a month. Not a bad deal.
As far as paying royalties, the Bandcamp method is a little different than other sites. Instead of subtracting their percentage from each sale, Bandcamp sends the profits directly to your PayPal account and keeps a running balance of what you owe them. When the amount owed is equal to or greater than a sale, they will absorb the sale and deduct that amount from your balance. For example, say you’re selling CDs at $10 each and Bandcamp is taking a 10% cut. The first sale goes all to you, and your balance is $1. The second sale goes all to you, and your balance is $2. The cycle continues. With the tenth sale, your balance is $10, which is the same amount as the sale. Instead of this sale going to your account, Bandcamp collects the money and reduces your balance.
Create a Bandcamp Account
Opening an account as easy as it gets. On the homepage, select “Artist Signup” at the top; on the next page, click the big green button that says “Sign Up Now.” Enter your email address and a password, choose your genre from a dropdown box, and create a few genre tags help people discover you. You’ll be assigned your very own URL and you’re off and running, with complete freedom to sell your music and whatever merchandise you can slap your logo on.
Getting Help With Bandcamp
The help section on the site is chock-full of in-depth tutorials that should keep you informed and answer your questions. On the off chance that it doesn’t, there is an email form on the site for contacting support. Customer support is not reachable by phone.
Bottom line is, if you’re looking for a good place to call your home for online music sales, Bandcamp pretty much does everything but write the songs. Hey, we never said it was perfect.
Have you tried Bandcamp? What did you like about the site? If you used another site, what made you choose that over Bandcamp?