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Five Websites for Selling Music

Five Websites for Selling Your Music Online

By NationWide Source Estimated reading time: 2 minutes

For better or worse, the music industry is not what it once was. For example, with the internet securely in their toolbox, independent artists no longer need to rely on major labels to get their music out to fans. If you’re in that position and are hoping to get your music up on retail sites, here are a few online music distribution channels:

Bandcamp

Unlike the below distributors, who connect artists to retailers, Bandcamp allows artists to become their own retailer. With a free account, Bandcamp users set up pre-orders, sell merch, and sell music in physical and digital format. Artists do pay 15 percent of music sales as royalties, although this drops to 10 percent once revenue exceeds $5000. On merchandise sales, artists only pay 10 percent as royalties. The site boasts expert mobile and search engine optimization. Bandcamp sends sales reports to Nielsen SoundScan, the company behind Billboard’s charts.

MondoTunes

MondoTunes claims over 750 retailers as partners. By choosing a basic sign-up package, artists pay one-time fees of $7.99 per single, $24.99 per EP, or $37.99 per album. Other services vary in price and include marketing, registering a label, mastering, etc. After partners deduct their respective shares, MondoTunes forwards the remaining royalties, approximately 63 percent of sales, to the artist.

CD Baby

With CD Baby’s Basic Album Signup, users pay $49.00 per album or $12.95 per single. The package includes physical distribution (vinyl or CD). There are a la carte options users can choose, with a separate charge for each. With CD Baby Pro, users can take advantage of ASCAP and BMI affiliation. There’s also a service that enables users to license their music through various channels.

TuneCore

Artists can gain exposure through Spotify, Google Play, and others. The service charges a one-time annual fee for a single, album, or ringtone, and the musician keeps 100 percent of all revenue. TuneCore also provides cover art, if needed.

SongCast

Users sell on a variety of digital platforms including iTunes, Google Play, and Rhapsody. SongCast offers Facebook and Twitter linking, access to iTunes trending reports, and an opportunity to promote through SongCast Radio, a Facebook app. The cost for listing music through SongCast is $5.99 per month, with $9.99 per single and $19.99 per album. Artists retain 100 percent of all royalties on digital sales, and 35 percent on CD sales through Amazon Disc-On-Demand.

Music distribution, especially with the ease of online distribution, affords the independent artist a way to provide their music to listeners. That is, after all, what a musician dreams about—being heard.

Have you used any of the above sites for music distribution? How did the experience work out for you? If there’s another site that you’ve used and would recommend, tell us about it.





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Finding Music Distributors

Finding Music Distributors

By NationWide Source Estimated reading time: 2 minutes

As a creative type, you might not have an innate aptitude for business. If you want to make it as a successful musician, though, you’ll need to be on top of the entire process, including business details.

One important business element that you should consider is music distribution. Do you know what do music distributors do? Or how you find one? Or what type of distribution best suits your sound? If not, read on:

Are You Ready?

If you are just starting to build a fan base and get your name out there, you might not be ready for a distributor. However, if you have an existing fan base and rising demand for your music and are wanting to branch out to an even wider audience, it’s time to consider music distribution.

Finding The Right Music Distributor

The job of a music distributor is to distribute your music (obviously). This can be as relatively basic as listing you online or getting you in a store, or it can be full service and include helping you with marketing, rights, and much more. If you’re wanting to get signed by a record label, a good distributor may be able to get your music in front of the right executives.

Think about where you want to be and what you need help with, and find a distributor with a proven track record in those areas. Ask bands a step ahead of you which distributors they’ve heard of, both good and bad things. Be sure that the distributor you select has your back and is worth any and every fee they will charge.

Music Distribution Options

The music business is at an interesting juncture, offering physical and digital distribution options. Many consumers still only purchase physical music (primarily CDs, though many bands still put out LPs), but digital music is very popular and still rising. Your best bet may be to pursue distribution for both options.

When you’re trying to find a music distribution channel, you may want to find one distributor who can do both ends for you. Distributors like The Orchard and Redeye are experienced in both physical and digital options. If you are looking for just digital music distribution, you might want to go with distributors like Ditto Music or Create Space.

Have you used a music distributor? Which one did you choose, and why did you choose that particular one? Did you focus on physical distribution, digital distribution, or both?

See also: Increase Your Exposure: Streaming Music, Make Money Selling Your Music





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Music and Social Media: YouTube

Music and Social Media: YouTube

By NationWide Source Estimated reading time: 4 minutes

Many artists count on gigs to grow their fan base; while gigging is important, it has its limits. For example, when you’re based out of Kansas with a broken-down van, it can be hard to get gigs much farther afield than your local pub. And, while playing at the same place every Friday night might have earned you a small dedicated group of fans, it’s not the best way to expand your fan base. If that’s your situation, how do you branch out?

This is where platforms like YouTube come in. YouTube allows users to create profiles, upload and share videos, establish channels, search other users’ videos, and subscribe to others’ channels. It’s an incredibly popular site, with over four billion views on YouTube each day. YouTube also happens to be one of the most popular search engines for music on the internet today, second only to Google. 

You could think of YouTube as the ultimate gig, unencumbered by time of day or geographic location or venue capacity. This means that, without fixing up your van, you aren’t limited to small-town Kansas or the local pub. It also means that you can make music on your schedule, and fans can watch it on theirs. Unlike other social platforms, your fans aren’t limited to reading about your gig or catching a few pictures online; instead, they can watch your performance, making it almost as if they were there themselves.

If you’re ready to sign up, great! Of course, like any other social media site, there are a few tricks to getting the most out of your YouTube channel. Here are some tips to get you started:  

Customize Your Channel

Like MySpace, YouTube allows you to customize your channel to match your band’s personality and brand. Name your channel after your band, then add your own banners, color schemes, and photos. You can also make a playlist of your band’s best videos to feature on your page. 

Improve Your Odds

Remember: YouTube is a search engine, not just a social network. This is important to keep in mind when creating your profile and channels and uploading your video. One way to work with this is Search Engine Optimization, a marketing tactic that encourages search engines to find you. Use this to your advantage, stressing your band name, genres, song titles, and locations. Add searchable tags to the tag box and geo-target using the “targeting” section of your account page.

Check Your Statistics

YouTube is a wealth of information for your band. Not only can you see the number of views, likes, dislikes, comments, and shares on your videos, but you can see the demographics of your audience and other things they like. This information lets you cater to them more accurately (if you wish to do so).

Share Videos

Use YouTube as a base for your videos. Link back to your videos and your band’s YouTube page from your website or on other social media platforms to help fans find and share your music.

Monetize Your Videos

As any struggling artist knows, making music and paying bills don’t always go together. But with YouTube’s Partner Program, you can earn extra cash just by letting them post ads on your video pages. Though you can’t specifically choose the advertisements that will appear on your band page, you can influence the type of ads used by using effective tagging and descriptive terms.

YouTube provides musicians an incredible opportunity to expand their reach and connect with fans, and it provides more data on those fans than most social networks. like There really is no reason not to create a band page on YouTube. Better still, tie it in with your other social media profiles to maximize its usefulness.

Do you share your music videos on YouTube? Have you found any drawbacks to using the site, or has it only helped increase your fan base? What’s your top-viewed video, and why is that particular video so popular?

See also: Music and Social Media: Promoting Your Act, Music and Social Media: Facebook, Music and Social Media: Twitter, Music and Social Media: MySpace, Music and Social Media: Instagram, Music and Social Media: Google+, and Music and Social Media: LinkedIn.





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Music & Social Media: MySpace

Music and Social Media: MySpace

By NationWide Source Estimated reading time: 3 minutes

Although it might be overlooked by many, MySpace is a wonderful social media platform for creating a compelling band page and promoting your music. It’s also a vast improvement over the MySpace from the earliest 2000s. If you haven’t considered it for your band, you might want to think again.

Of course, as with other social media platforms, you have to use MySpace correctly to benefit from its full potential. Here are a few tips to get you started:

Customize Your MySpace Page

Unlike most social media sites, MySpace allows extensive creative freedom when setting up your profile. Take advantage of this. Upload professional band photos and your album artwork, share songs and videos, and select a theme that is consistent with your band’s brand and personality. If you create a compelling and personalized MySpace profile, your page will be all the more attractive and thus gain a stronger following.

Invite People to View Your Page

Because visitors to MySpace don’t have to create profiles to view content, you can direct existing fans from sites with more-limited options and showcase what you’ve got. Also, reach out to those visiting MySpace in hopes of discovering new music. Provide the content they want, and make sure it is easy to find.

Less Is More

Sure, you could post 50 videos and 5,000 photos of your band, but doing so will slow your page down significantly, and the clutter can be confusing for fans. Reduce the headache for fans and viewers by maintaining a curated selection of your favorite photos and videos, and archive the rest elsewhere. Think of it like a portfolio, not like a filing cabinet: highlight only your best and most recent work.

Post Tour Dates

MySpace allows bands to easily post a list of upcoming tour dates (instead of creating separate events for each date). This quick access to all upcoming shows allows fans to find exactly the information they need.

Don’t Forget To Network

MySpace might not be as useful for building a fan base as other social media sites, but it is popular among those in the music industry. Don’t neglect the fan base-building aspect of MySpace, but do spend time connecting with other bands, producers, labels, and venues. If you can impress them with your page, the effort of creating and maintaining a profile was well worth it.

You’ve poured your heart and soul into creating the best band you can muster, and you’ve invested hours into practices and heart-felt lyrics. Think of MySpace for bands as an extension of this dedication. Polish your page to make it a glamorous grab-bag for musical promotion and band recognition.

Have you used MySpace before? Was it long ago or more recently? Does your band have a profile on the site? How do you use it?

See also: Music and Social Media: Promoting Your Act, Music and Social Media: Facebook, Music and Social Media: Twitter, Music and Social Media: YouTube, Music and Social Media: Instagram, Music and Social Media: Google+, and Music and Social Media: LinkedIn.





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Pay to Play: Good or Bad for Musicians?

Pay to Play: Good or Bad for Musicians?

By NationWide Source Estimated reading time: 3 minutes

When they actually stop and think about it, most people realize that, aside from the big-name artists, musicians don’t get paid much. What they might not realize is just how often artists pay to play gigs.

The concept might sound counter-intuitive and like a bad business plan, but it’s nothing new, and it’s not limited to music. In the business world, the concepts of investing to make a return or spending money to make money are fairly familiar. But is paying to play something artists should do?

Types of Pay to Play

First, you should understand the different types of pay to play. Venues are concerned with their overhead, which they can’t do if your unknown band doesn’t draw many fans. To remedy this, they make opening bands purchase tickets (often at a discounted price) in advance; the bands then sell these tickets at whatever price they want. If they band doesn’t sell enough tickets, the band is the one short the money, meaning they’re paying to play.

Another way smaller bands might pay to play is to “buy on” as an opening act for well-known bands on tours or at festivals. Larger acts require bigger venues, and festivals spread out over several days can be a big investment to put on. To offset the cost of large shows, the venue or festival might ask small or local bands to pay for a slot; the closer to the end of the night (and to the main act), the more that slot costs.

Unlike their standard Friday night bar gig, the band might have to pay to play these large shows or festivals, but the exposure to thousands of new fans and the potential merchandise sales make these pay to play gigs pretty tempting.

Even playing gigs for free isn’t truly free when you consider the time that could’ve been spent at other (paying) gigs and the gas to get there.

The pay to play concept goes further than live shows. Artists might pay to be listed on streaming services, to bid on gigs (especially with online gig-finding sites), to have their music considered by a label, or to enter a contest. As a marketing effort, musicians might also agree to give away product (such as a free download) on their website or through third parties (like the download cards in most Starbucks stores) in hopes of increased exposure and converting those free takers into long-term fans and buyers of other merchandise.

What Should Artists Do?

As nice as it getting paid to make music is, there are times when paying to get gigs might be the right choice. If a gig will truly help you break into a new market or significantly expand your fan base, but requires forking over $50, it might be worth it.

In the end, you should treat your music career like a business. Yes, it will require some investment (in equipment, travel, time, and marketing) and a lot of hard work. Yes, it might take some time to receive a return on that investment. But, if you’re always working for free or paying to play, something needs to change.

We know many artists who argue that they’re musicians because they love it, not because it’s the highest paying job. That’s fine, even admirable, but it doesn’t mean they (or you) have to go broke. There should be a happy medium between starving artist and money-hungry mogul. Part of reaching that happy medium is knowing when to pay to play, and knowing when to say no.

Have you paid to play a gig? What type of gig was it? Did it help or hurt you? Would you do it again or recommend it to other artists?





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Battle of the Bands: What You Should Know About Contests

Battle of Bands: What You Should Know About Contests

By NationWide Source Estimated reading time: 2 minutes

In a time when grabbing a fan’s attention gets harder each day, when people’s attachment to their smart phones, tablets and computers makes it simultaneously easier and harder to connect with them, when you’re competing against a flood of content and noise from other artists, how is a band supposed to stand out and get actual attention? One way to gain increased exposure and recognition is by entering band contests, which are becoming increasingly common.

Battle of the Bands—Contest Formats

There are a few different ways a contest can be held. The most common are web-based or live. In a web-based contest, you’ll be asked to upload a song (or more commonly, a video) and promote yourself, in effect promoting the contest. In a live contest setting, the setup is very similar to a live show. You’ll be asked to perform a shorter set, and there will be judges that will be watching for the best performance, crowd interaction, song quality, and so on.

Benefits of Band Contests

In addition to reaching new fans, contests can have other benefits. Winning or placing in a contest looks good on your band’s bio. Quite often, the judges are people from the industry with proven track records and lots of pull. Sometimes, contests award recording sessions, the chance to play a big show or on a big tour, or just a substantial amount of cash. All of these things are helpful and useful and good… so why wouldn’t someone want to participate in a contest?

Drawbacks to Band Contests

Contests can have their downfalls as well. If you spent a lot of money on the contest and don’t win, you may feel like you have wasted money that could have been spent on recording a new song, buying newer equipment, or getting better gigs. Additionally, not all contests are as legitimate as they seem; triple check the contest to be sure you’re not walking into a scam.

Where To Find Contests

The Ernie Ball Battle of the Bands is one of the most popular ways to get involved in contests. Their current opportunities including playing at Warped Tour, Epiccenter, Aftershock, Uproar Festival, Crossroads, and Showdown at Cedar Street. The Hard Rock Cafe also hosts a battle of the bands. On a smaller scale, look for local battle of the bands at cities and venues near you. Even if you lose, these can help you gain a  local following.

The ball is in your court; keep an open mind about contests when moving forward.

Have you entered a Battle of the Bands or other contest before? How did it affect your fan base? How did  you do?





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More Ways to Market Your Music

More Ways To Market Your Music

By NationWide Source Estimated reading time: 2 minutes

If an amazing band makes a timeless song in the middle of a forest and no one’s there to hear it, did it ever happen at all? To prevent your music from staying in the forest, marketing your music should be a top priority. Here are some ideas you might not have tried yet:

Local Air Time

Hearing your songs on the radio might be your dream, and it might be easier to achieve than you thought. Find stations near you that play local talent. College or public radio is a great place to start, but don’t be afraid of reaching out to the programming director of a Top 40 AOR station. Music marketing is as much about the songs being played as the venue they were discovered on. Commercial radio revenues are down; a shrewd programming director might take a chance on an earnest local act in the hopes that their station discovers the next big thing. 

Music Blogs

The blog world is a hotspot for discovering and sharing bands. Do some research to find bloggers that either review music or are specifically interested in your type of music (hint: if they like your muse, they might like you, too). Then, build a relationship with these bloggers; subscribe to their posts, read their work thoughtfully, share your opinions, and share their work with others in your sphere. So that they don’t feel misled down the road, let them know up front that you are a musician. Once a relationship is established, reach out and send them a strong sample of your own work for them to review.

Get Creative

We’re not talking Super Bowl commercials here. You can do some clever, low-cost advertising to spread your sound like wildfire. For example, try turning your lead single into a free ringtone that fans can download from your website. Every time their phone rings, people around them hear your music. Think about the number of new fans you could reach this way. Playing live gigs at charity events is another smart music marketing idea as it opens up your sound to people who share an ideology.

Getting people talking about your art may be one of the quintessential quandaries of the artistic community. For the best success, stay on top of marketing trends and stay in touch with your fans.

What are your go-to methods for marketing your music? Have you tried any of the above methods, or something outside the normal poster/flier/social media options?





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Write a Song: Getting Past Writer's Block

Write a Song: Getting Past Writer’s Block

By NationWide Source Estimated reading time: 2 minutes

On good days, when the perfect lyrics and glorious melody flow with alarming speed, you couldn’t be happier. Then there are the bad days: when the effort to write a song feels like climbing Everest, when the blank page stares back at you for hours, when every bridge is one you’ve heard before. Those days—when you’re crippled by writer’s block—are dark, agonizing, and frustrating. Instead of giving up, questioning your talent, or wallowing in the darkness, give these tips for getting past writer’s block a try:

Focus On What You Know

If you’re struggling to write a song, take a break to focus on what you already know. Jam out to some songs you know very well, whether they are your songs or cover material. Having fun and playing music you are already proficient at can restore your confidence and open you up for inspiration.

Do Something Else

Another good piece of advice for musicians with writer’s block is to do something else. Take your mind off your work. Shoot pool, shoot hoops, or shoot skeet. Watch a movie, make a great meal, go roller skating, go ice skating, go for a walk, or whatever else you want to do. Get out of the mindset that you have to write a song, and the song may seek you out.

Read

This may sound like cheating, but one of the best solutions for being unable to write lyrics may be to read some great writing. The type of writing is up to you; it can be poetry, plays, short stories, novels, non-fiction, or something totally different. But feeding your brain something that’s not music can be just what the dormant lyric writer inside of you always needed.

Remember: Nothing’s Perfect

As hard as this is, you have to stop being your own worst critic. If you find yourself trashing what little progress you have made or constantly questioning your decisions, step back from the song. Don’t pressure yourself to have flawless songs immediately; you didn’t master your instrument overnight, so why do you expect songs to happen overnight? Come back to it in a few days, or (if it’s close to finished) play around with it at a show or two. You’ll be surprised by the way inspiration strikes.

Do you suffer from writer’s block when trying to write a song? What do you do to get through it?

See also: Collaborate: Write A Song With Another Artist





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Writing Song Lyrics: 4 Dos and Don'ts

Writing Song Lyrics: 4 Dos and Don’ts

By NationWide Source Estimated reading time: 2 minutes

Being able to write a song includes being able to write song lyrics. Song lyrics are what people hold onto, what people derive meaning from, and how people identify with your band. By that rationale, you want your song lyrics to be good. Here are a few tips for those struggling with lyrics:

DON’T Forget Balance

When you are trying to write a song, remember that balance is important. The simple chorus lyrics in Gordon Sumner’s “De-doo-doo-doo, de-da-da-da” allow the message of the verses to take center stage. If the entire song is the same, everything gets muddled and nothing shines.

DO Know Your Genre

A death metal song probably isn’t about flowers. Pop songs generally rhyme, albeit often loosely. Pay attention to standards in your niche.

DON’T Be Afraid of Taking Risks

Sometimes breaking the “rules” of songwriting helps a song stand out. If your normal style is a dozen instruments, lots of effects, an upbeat tempo, and five backup singers, a song with slower song with only three instruments and simple vocals will certainly make a difference fans notice. Take these risks when you really have something to say.

DO K.I.S.S.

Having trouble fitting the line about your “discarded heart being combustible” into your song? You might want to remember that above acronym and keep it simple. Try smaller words ending in common sounds and build from there. Also: sometimes those who say the least convey the most.

DON’T Forget That You’re In Control

You have the final say over what goes in your song, where it goes, and what your song says. If there’s an awkward line that’s hard to work with, take it out. If its poignancy completes the song, though, fight to keep it in. The songs are your stories; tell them the way you want them told.

DO Be Realistic

You’re not going to write the best song ever on the first go-around. You will have re-writes, and some things just won’t work. That’s okay.

DON’T Obsess

Don’t let obsessing over certain tricky song prevent you from writing other, potentially-better songs. It’s also okay to put lyrics down for a while; you can come back to them on another day or even another album.

DO Keep Writing

Don’t let writer’s block or a flop stop you. Write regularly, write when you’re inspired, write when you feel nothing. Keep a notebook with you to keep track of random thoughts to revisit later.

Have any of the above tips helped you write a song? What tips can you offer other musicians who are writing song lyrics?

See also: Collaborate: Write A Song With Another Artist





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Music and Social Media: Twitter

Music and Social Media: Twitter

By NationWide Source Estimated reading time: 3 minutes

While Facebook is great for turning friends into fans (and friends of friends, and friends of friends of friends…), finding fans outside that network can be difficult. On the other hand, Twitter and its hashtag feature allow you to find and connect with complete strangers around the world with similar interests—be it musical style, television shows, politics, or food photography.

So how do you use Twitter to find more fans and market your events? Here are a few ideas:

Follow To Be Followed

There are thousands of musicians on Twitter. Follow established bands in your genre and look at their followers; then follow them, too. You can search for specific bands that you believe you sound similar to or for venues in your area. You can also search others’ tweets for keywords (like “folk punk”) to find people most likely to become your fans. Follow only those accounts that are active and relevant to your act.

Be Active

Post your thoughts or what you’re doing, announce upcoming releases, share posters for your next gig, link to your blog posts, favorite tweets you find particularly amusing, reply to mentions, and re-tweet shout-outs from fans. Be sure to read others’ tweets, especially those of your fans and fellow musicians, and reply to some. Remember that you’re connecting with fans, not just talking to them.

Provide Incentive

Contests and free give-always are a great way to encourage your followers to interact with you or share your tweets. Offer a free piece of merchandise to anyone who can come up with the most creative way to use your band’s name in a sentence, for example. Crowdsource your followers for your new album artwork. Or, when someone shares your tweets, videos, or music with their followers, thank them with a mention and a free download code.   

Plan An After Party

Shows can be a dime a dozen, and making yours stand out can be hard. However, as many musicians on Twitter have already discovered, planning an exclusive after party during which your band will perform is a sure way to get the crowds talking. Tweet a time and place, then wait for the party to begin.  

Tweet on the Go

Because of it’s 140-character limit, Twitter is an ideal on-the-go social media platform. Tweet on the way to a gig or between sets, or snap and share a pic from the stage. Remember to mention fans and venues, too.

These steps can help you create and maintain a dedicated fan base. Remember, sometimes, the best way to a fan’s heart is not a perfect ballad—sometimes it’s a witty  tweet.

Do you use Twitter to connect with fans and market your music? How did you build and maintain your fan base?

See also: Music and Social Media: Promoting Your Act, Music and Social Media: Facebook, Music and Social Media: MySpace, Music and Social Media: YouTube, Music and Social Media: Instagram, Music and Social Media: Google+, and Music and Social Media: LinkedIn.





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