Finding Music DistributorsBy -
Estimated reading time: 2 minutes
As a creative type, you might not have an innate aptitude for business. If you want to make it as a successful musician, though, you’ll need to be on top of the entire process, including business details.
One important business element that you should consider is music distribution. Do you know what do music distributors do? Or how you find one? Or what type of distribution best suits your sound? If not, read on:
Are You Ready?
If you are just starting to build a fan base and get your name out there, you might not be ready for a distributor. However, if you have an existing fan base and rising demand for your music and are wanting to branch out to an even wider audience, it’s time to consider music distribution.
Finding The Right Music Distributor
The job of a music distributor is to distribute your music (obviously). This can be as relatively basic as listing you online or getting you in a store, or it can be full service and include helping you with marketing, rights, and much more. If you’re wanting to get signed by a record label, a good distributor may be able to get your music in front of the right executives.
Think about where you want to be and what you need help with, and find a distributor with a proven track record in those areas. Ask bands a step ahead of you which distributors they’ve heard of, both good and bad things. Be sure that the distributor you select has your back and is worth any and every fee they will charge.
Music Distribution Options
The music business is at an interesting juncture, offering physical and digital distribution options. Many consumers still only purchase physical music (primarily CDs, though many bands still put out LPs), but digital music is very popular and still rising. Your best bet may be to pursue distribution for both options.
When you’re trying to find a music distribution channel, you may want to find one distributor who can do both ends for you. Distributors like The Orchard and Redeye are experienced in both physical and digital options. If you are looking for just digital music distribution, you might want to go with distributors like Ditto Music or Create Space.
Have you used a music distributor? Which one did you choose, and why did you choose that particular one? Did you focus on physical distribution, digital distribution, or both?