More Ways To Market Your MusicBy
Estimated reading time: 2 minutes
If an amazing band makes a timeless song in the middle of a forest and no one’s there to hear it, did it ever happen at all? To prevent your music from staying in the forest, marketing your music should be a top priority. Here are some ideas you might not have tried yet:
Local Air Time
Hearing your songs on the radio might be your dream, and it might be easier to achieve than you thought. Find stations near you that play local talent. College or public radio is a great place to start, but don’t be afraid of reaching out to the programming director of a Top 40 AOR station. Music marketing is as much about the songs being played as the venue they were discovered on. Commercial radio revenues are down; a shrewd programming director might take a chance on an earnest local act in the hopes that their station discovers the next big thing.
The blog world is a hotspot for discovering and sharing bands. Do some research to find bloggers that either review music or are specifically interested in your type of music (hint: if they like your muse, they might like you, too). Then, build a relationship with these bloggers; subscribe to their posts, read their work thoughtfully, share your opinions, and share their work with others in your sphere. So that they don’t feel misled down the road, let them know up front that you are a musician. Once a relationship is established, reach out and send them a strong sample of your own work for them to review.
We’re not talking Super Bowl commercials here. You can do some clever, low-cost advertising to spread your sound like wildfire. For example, try turning your lead single into a free ringtone that fans can download from your website. Every time their phone rings, people around them hear your music. Think about the number of new fans you could reach this way. Playing live gigs at charity events is another smart music marketing idea as it opens up your sound to people who share an ideology.
Getting people talking about your art may be one of the quintessential quandaries of the artistic community. For the best success, stay on top of marketing trends and stay in touch with your fans.
What are your go-to methods for marketing your music? Have you tried any of the above methods, or something outside the normal poster/flier/social media options?