Although it might be overlooked by many, MySpace is a wonderful social media platform for creating a compelling band page and promoting your music. It’s also a vast improvement over the MySpace from the earliest 2000s. If you haven’t considered it for your band, you might want to think again.
Of course, as with other social media platforms, you have to use MySpace correctly to benefit from its full potential. Here are a few tips to get you started:
Customize Your MySpace Page
Unlike most social media sites, MySpace allows extensive creative freedom when setting up your profile. Take advantage of this. Upload professional band photos and your album artwork, share songs and videos, and select a theme that is consistent with your band’s brand and personality. If you create a compelling and personalized MySpace profile, your page will be all the more attractive and thus gain a stronger following.
Invite People to View Your Page
Because visitors to MySpace don’t have to create profiles to view content, you can direct existing fans from sites with more-limited options and showcase what you’ve got. Also, reach out to those visiting MySpace in hopes of discovering new music. Provide the content they want, and make sure it is easy to find.
Less Is More
Sure, you could post 50 videos and 5,000 photos of your band, but doing so will slow your page down significantly, and the clutter can be confusing for fans. Reduce the headache for fans and viewers by maintaining a curated selection of your favorite photos and videos, and archive the rest elsewhere. Think of it like a portfolio, not like a filing cabinet: highlight only your best and most recent work.
Post Tour Dates
MySpace allows bands to easily post a list of upcoming tour dates (instead of creating separate events for each date). This quick access to all upcoming shows allows fans to find exactly the information they need.
Don’t Forget To Network
MySpace might not be as useful for building a fan base as other social media sites, but it is popular among those in the music industry. Don’t neglect the fan base-building aspect of MySpace, but do spend time connecting with other bands, producers, labels, and venues. If you can impress them with your page, the effort of creating and maintaining a profile was well worth it.
You’ve poured your heart and soul into creating the best band you can muster, and you’ve invested hours into practices and heart-felt lyrics. Think of MySpace for bands as an extension of this dedication. Polish your page to make it a glamorous grab-bag for musical promotion and band recognition.
Have you used MySpace before? Was it long ago or more recently? Does your band have a profile on the site? How do you use it?
See also: Music and Social Media: Promoting Your Act, Music and Social Media: Facebook, Music and Social Media: Twitter, Music and Social Media: YouTube, Music and Social Media: Instagram, Music and Social Media: Google+, and Music and Social Media: LinkedIn.