Music and Social Media: FacebookBy
Estimated reading time: 2 minutes
Developing a strong fan base and promoting your music is more complicated than simply adding a slew of friends and strangers to your profile. If you want to see your number of fans grow to it’s full potential, then you need to correctly use Facebook to promote your band. These tips will help get you there:
Create a Fan Page
This gives fans (friends, family, and strangers alike) a central place to go for information, and lets you keep your personal life off separate from your music career. Since it gives a unified front, it’s especially helpful when your act consists of more than one member. It also lets you track your posts’ exposure rates, share special offers, or create events. Be sure to brand it with your logos, album artwork, or band pictures, and keep it up to date.
Catch Fans’ Eyes
A picture will capture the audience’s attention much quicker than a lengthy piece of text ever could. If you have a story, promotion, or announcement, glam it up with an relevant, quality image.
Keep It Brief
Don’t post chapters of your memoir to Facebook. Fans will tire of reading lengthy posts and begin ignoring you. Try to keep posts to a few lines, or put the lengthy content on your band’s website and link to it with a brief description.
Don’t invest your entire day into posting on your band’s page; in fact, doing so may actually get you deleted. You should post regularly, though. Also, be sure to check in and respond to your fans’ comments. Since popular posts with high activity are more likely to show up in news feeds’ (thanks to Facebook’s algorithms), responding to comments in a timely manner ensures that your posts are showing up in fans’ news feeds. It will also show your fans how much you appreciate them.
Pay Attention To Geography
If you’re touring, geo-targeting is a great way to get your info in front of relevant audiences. Use the names of cities or regions near your tour locations to ensure that your posts get to the right audience.
Great bands play at great venues, and in the world of social media, Facebook is one of the greatest. Don’t let your band miss out on the incredible marketing opportunity Facebook offers.
Do you use Facebook to promote your music and connect with fans? What are your favorite features? Are there any drawbacks?
See also: Music and Social Media: Promoting Your Act, Music and Social Media: YouTube, Music and Social Media: Twitter, Music and Social Media: MySpace, Music and Social Media: Google+, Music and Social Media: Instagram, and Music and Social Media: LinkedIn, Creating and Using Your Band’s Facebook Page.