Everyone wants to make their life a little easier. Especially independent musicians. From being the artist to the tour manager to the PR specialist, indie artists have a lot on their plates. So when we find a tool that frees up a little of your time and does its job well, we get excited.
Bandsintown is a website and app that lets music fans track their favorite artists. Then it lets those fans know when the artists they tracked comes to town. 65% of all touring artists in the United States use Bandsintown, and they have over 120 million fans subscribed to their service. For the artist, it’s an easy tool to use. Bandsintown adds a “Tour Dates” tab to your Facebook page, and you can manage everything from there. It’s a simple concept that has some great features. So let’s dive into why Bandsintown might be a good tool for your band.
Social Media Updates
A few weeks ago we posted a blog about ReverbNation, and it warned against letting third parties automatically post concert updates to Facebook for you. We cautioned against using this feature on ReverbNation primarily because there was no way to control these posts, besides turning them on and off. They tended to fill up artist’s Facebook and Twitter with duplicate content that had the potential to drive fans away.
This is not the case with Bandsintown. Their automatic posting feature has tons of options that let you control exactly what is posted.
If you choose to turn these posts on in Facebook, you can also target them geographically. This a great feature. It makes sure you’re not bothering all your West Coast fans with your extensive touring in the Northeast.
It’s also notable that the “Tour Dates” tab allows you to upload a custom video header. This is great news, because it allows your fans to engage with visual content before they browse your tour schedule. It’s been shown that visual content (graphics and video) tend to create higher response rates with viewers, so having this built into the page where your shows are displayed is a great feature.
Fans are the lifeblood of any musician. And having data about those fans can mean the difference between a successful tour or playing to empty rooms every night. If you have over 100 trackers (fans) in Bandsintown, you can receive fan analytics.
Probably the best feature in these analytics is the fan heat map. This tool allows you to see where the fans that track you live, where fans who track similar artists live, and the locations of fans who have RSVP’d to your shows. This helps you to create a tour schedule that will have the most impact for you.
They also create a list of the top 100 markets for your live show based on the number of trackers in each city, and show you a graph of actual RSVPs for your shows vs. people who are interested in attending.
Google Loves Bandsintown
Bandsintown has a nice looking widget that you can embed onto your official website to display your tour dates. This is handy because you only have to upload your show dates once and they will be live on your official website and social media.
Another bonus is that Bandsintown has partnered with Google to streamline the ways that events show up when you search for a band. Since Bandsintown and Google are buddies, all your show information is easy for Google to read, and shows up clearly.
Another benefit to Bandsintown’s relationship with Google is YouTube Cards. YouTube hopes to replace annotations in videos with small rectangular boxes called cards. These cards are small pictures with text, and will display on desktop as well as mobile browsers. You can link these cards to your official website if you’ve already affiliated your YouTube channel with your website. However, if you want to use YouTube cards to sell anything, you have to use a retailer that has already been approved by YouTube. The good news is that Bandsintown is on that list.
But the best news about this feature?
When you use Bandsintown on your YouTube card, the card will link directly back to your website.
This is great news for artists, and is vastly different than many third party applications that will take your fans to their website instead of your own.
What Not to Do With Bandsintown
Just like any other online tool, there are some things you need to be careful of when using a third party app to help you out.
- Don’t let Bandsintown social media posts take over your profile. Just because the social media posting feature works well doesn’t mean it is a replacement for actual posts created by you. Even though Bandsintown gives you lots of posting customization options, if all your fans ever see are these posts, they will probably check out pretty quickly. You can read our blog for tips on managing your social media profiles here.
- Don’t let Bandsintown gather all your fan data for you. Although they have some great analytical tools, you don’t ever want a third party to be the main way you gather information about fans. If third parties are the only way you’re collecting fan data, if they ever shut their doors, you will be left high and dry with no way to communicate with fans.
- Don’t Let Bandsintown Emails Replace Your Regular Newsletters. It’s great that Bandsintown will automatically send your fans an update when you’re playing in their area, but a personal newsletter written by you is a better way to engage with fans. Many email newsletter services also allow you to geographically target your email audience. Using Bandsintown and your favorite e-newsletter platform in conjunction with each other can optimize your fan interaction, and help get those fans out to your shows.
Overall, Bandsintown is a well built, professional tool that can help artists manage the planning and promotion of their shows, and I would recommend it to almost any artist. But as always, do some experimenting and find out if this app is something that will work for you and your music. If you want more information, you can check out Bandsintown’s official website here.
Have you used Bandsintown? What are your favorite features? Has it helped you to plan more effective tours, and get fans out to shows? Let us know in the comments below!