At Source, we want bands to build sustainable careers. The path to a long career in the music industry is a difficult one, but we’ve found two things that are key for independent musicians: great content (music, video, graphics, website, art) and great fan engagement.
We know that in the modern music industry, the intersection of these two keys elements is often social media
We get that posting to social media can be tedious and keeping up with all the new trends and sites can be like drinking water out of a fire hydrant.
That’s where Source comes in. We want to review these services, try them out for ourselves, and then let you know when we think a new social media site is on to something. And that brings us to…
You might not have heard of Flipagram yet, as it is still a growing social network. However, it’s gained traction in recent months, especially with musicians and music fans.
Flipagram’s main use is to make montages of pictures and video, and set them to music. You can also create a montage and record a voiceover. Or choose music, and film a funny video of you lip syncing.
It was designed specifically to integrate with music, so it has some benefits for musicians that other social networks don’t. If your music is available for download in iTunes, a 30 second preview of your song will probably be available for Flipagram users to sync with their “flips.” If your song is used in someone’s flip, a link is posted in the caption to purchase that song on iTunes or listen on Spotify.
Even if your music isn’t on iTunes, if it’s downloaded to your phone, you will still be able to use it in your Flipagram.
Flipagram as a Social Network
Flipagram’s first purpose is as a social network. They have millions of users and all of those users have one thing in common: they love music.
Or at least, they like adding music to their videos and pictures.
Which makes Flipagram a great social network for musicians!
Flipagram also makes it easy to share content. You can follow other users, like their content, and “reflip” their videos.
Flipagram’s demographic is very young, so if your target age group is over 30, this might not be the social network you want to invest your time in. But if teens are listening to your music, it might be worth it to see if your fans are on Flipagram.
Even if Flipagram isn’t your social media bread and butter, it can be used to create good content for your other social sites!
Flipagram as a Content Creation Tool
Flipagram’s visually appealing videos can be shared across almost all social platforms. They are a great way to show off pictures from your last photo shoot, or recap each night of your tour. You can create a flip of all your awesome studio selfies, and use it to preview your unreleased single.
You can even get silly and record an embarrassing lip sync video to make your fans laugh. Try promoting a show by adding text to a picture, and playing one of your songs in the background.
Since visual and video content gets higher engagement rates on Twitter and Facebook, feel free to share your flips to both those networks.
Flipagram will even time your videos specifically to Vine and Instagram’s limits, if that’s where you want to share your flip.
So if you’re ready to experiment with a new content creation tool/social platform, Flipagram is probably the right place for you!
Do you use Flipagram? Has it helped to promote your music? Let us know in the comments below!
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