Google+ has been designed to follow the framework of many other social media sites such as Facebook and MySpace, but it can do so much more. Like other sites, you can create your own profile page, post comments and promotions in news feed, and add contacts. However, Google+ allows you to sort those contacts into certain groups (called circles) and then control the content that each group sees.
With the right tools, you can create a Google+ band page that will get you noticed by the right people. Follow these tips to get the most out of Google+.
Use Your Circles Wisely
On Google+, you can customize your list of connections into as many groupings as you’d like; for bands, you’ll probably want to group contacts into circles like venues, fans, other bands, and music industry connections.
Hang Out With Your Audience
Google+ doesn’t limit you to simply posting thoughts or links to videos and articles. Instead, it works to break down the challenges presented by physical proximity. Using its Hangout feature, your band can perform for or interact with fans anywhere, collaborate with other bands around the world, or meet with industry professionals across the country. To fully explore this feature, visit the Hangout tab in the top right corner of your Google+ account window.
Get The Word Out
To reap the full benefits of Hangouts, don’t count on your circles being online when you happen to need them. Promote the Hangout ahead of time, both to your Google+ contacts and to fans and contacts from other social media platforms.
Offer Something Besides Self-Promotion
If you’re a musician, your fans assume that you’re creative and have something to say. Why not write some of those brilliant thoughts down and share them with fans? Providing regular, insightful glimpses into your band member’s lives, thoughts, and feelings can be a sure way to keep fans coming back. Besides, if all you ever share is shameless self-promoting content, your fans will tire of you.
Make a Guest Appearance
Use Google+ for networking and increasing your fan base. Find other bands you respect and trade guest posts on each others’ pages. This tit-for-tat is a great way to help new fans find you.
Google+ may be the new kid on the block, but it has the potential to become one of the most popular, too. If you use these ideas to promote your Google+ band page, you’ll see why.
See also: Music and Social Media: Promoting Your Act, Music and Social Media: Facebook, Music and Social Media: Twitter, Music and Social Media: MySpace, Music and Social Media: YouTube, Music and Social Media: Instagram, and Music and Social Media: LinkedIn.