Marketing Your Music for the HolidaysBy -
Estimated reading time: 4 minutes
Did you know that 20% of all music sales for the entire year happen in the last six weeks of the year?
Kicking things into high gear around the holidays can really benefit your music career. People are in the mood to buy cool stuff, to have fun, and to listen to awesome music. And if I’m guessing right, I imagine that your music can provide an answer to all three of those holiday impulses!
But where should you get started in your Christmas crunch-time promotions? Here are 4 things you can do to reach out and engage with fans this holiday season:
1) Give Back to Your Community
This time of year people are extra focused on giving. So why not take a little of your time and talent and give back? There are lots of charities that have an increased need around Christmas.
Sure, you could donate canned goods and a coat. You probably should do those things. But I’m betting you can do more. Why not offer your talent and skill to those charities? Increased needs around Christmas means that there is an increase in charity events.
And you know what makes a great addition to those events? Live music!
This is a great time of year to give back to those organizations making a difference in your community. Why not offer to play a free acoustic set for their canned food drive?
If it’s too late to jump onto a charity event in your area, why not host your own online charity event?
Choose your favorite charity, and host a live streaming concert to benefit the charity! This comes at no cost to you (except maybe an hour of your time for the concert) and can be a great way to connect with fans, and support a good cause.
2) Cover a Christmas Song!
You might not be releasing a full blown Christmas album this year, and that’s ok! But I’m betting you have some time to sit down in front of a camera and play an old Christmas favorite or two.
By putting a unique spin on a popular Christmas or holiday song, you have an opportunity to reach out to potential fans. People who’ve never heard of you probably aren’t searching for your name. But there’s a good chance they are looking for a new spin on their favorite holiday tune.