The Cassette Revival: Should You Sell Tapes?By
Estimated reading time: 4 minutes
Is your music a little bit quirky? Does your fan base enjoy crazy merch ideas or alternative listening methods? Are they missing the glory days of the mixtape? Are you an 80s cover band?
If any of the criteria above fit your music, you may want to try releasing some music on cassette tapes!
But Why Cassettes?
The cassette revival is the younger brother of the renewed interest music fans have in vinyl. For most people, these analog collections are not a replacement to downloaded or streamed music, but a supplement. They purchase tapes or vinyl in addition to the music they already consume.
This is great news for indie artists. Often the music fan who seeks out new and independent music is going to be the fan who is willing to spend $20-$30 on a vinyl record.
Vinyl shouldn’t replace your physical CDs and downloads, but records can be a great source of income if your fans are excited and willing to purchase. However, pressing vinyl records is cost prohibitive for many independent artists. Not only is it expensive, but it can take months to get the product into your hands.
This is where tapes come in. They appeal to the same demographic, but are much cheaper and easier to manufacture than records.
Is My Release Right For Tape?
Chances are, if you are reading this article, you probably already have a gut feeling about whether or not tape is right for you.
To decide if your release is a good fit for cassette tape, you need to look at your fans. They should be the determining factor in preparing for any release, but you really need to make sure they’re on board if you are contemplating releasing in an alternative format.