Taking Note: Taylor Swift and SpotifyBy
Estimated reading time: 5 minutes
We like to stay up-to-date on music industry news. It would be foolish not to. We get daily reports from a number of websites and news conglomerates, and there are certain terms that we track. This can mean that when something big happens, we hear a lot about it in a very short window of time.
Yesterday, we heard a lot.
Simply put, an artist chose to remove her back catalog from a streaming service.
It probably happens quite often, although not nearly as often as artists announce that their music is now available on streaming services. But, judging by the flood of news bulletins in our inbox and trending topics on social media and legit news sources, yesterday’s announcement was a little different and a big, BIG deal. So, what is the difference?
Well, the artist in question is Taylor Swift. And the streaming service? Spotify.
That’s right. Spotify has neither Taylor’s newest album, which debuted last week and was never offered on the streaming service, nor any of her previous albums available for its users.
Whether or not you personally are a fan of her music, it’s hard to deny the enormous success and even larger fan base that Taylor has. If those fans can’t get Taylor’s music on Spotify, they might start looking somewhere else for Taylor’s music… which could be cause for alarm for Spotify and could explain their efforts to bring her back.
There’s abundant speculation about why Taylor Swift has removed her back catalog, including an alleged effort to boost her label’s sales figures before the label makes itself available for purchase. We don’t want to speak for the songstress, though, so we’ll allow her words from a recent article in the Wall Street Journal to speak on her behalf:
“Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically… Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art.”
Taylor, we couldn’t agree more.