Connecting directly with your fans is important. Without fan support, your band or musical venture simply is not going to make it. With fan support, though, your band has the chance to go places and achieve its goals. A clear example of this is crowdfunding, which funnels the support of your fans into raising the funds your band needs to make progress, whether it’s recording your next album or funding a tour. Services like PledgeMusic make the process of music crowdfunding even easier.
How it Works
On PledgeMusic’s website, you can create a profile for your band. Fans will use your profile to connect with you and fund your cause, so be sure to include information fans will love: your band bio, your artwork or photos, and some album tracks. Once your profile is complete, you’ll create a campaign, allowing fans to donate to your cause. Causes can include recording your music, creating a music video, or ordering albums.
There are two types of campaigns. In the first, when a fan pledges money, they receive an item in return. The larger the pledge, the better or more-inclusive their reward. Sample pledges and items include $5 for a poster, $10 for a CD, $20 for a band t-shirt, $100 for a backstage pass, and so on. In the second type of campaign, pledges are, essentially, pre-orders for your product.
Regardless of the type of campaign, you don’t receive any money until your fundraising goal is met.
PledgeMusic does not charge you to create an account or to start a pledge campaign. However, once your fundraising target is reached, the website does take a 15 percent flat fee.
Signing Up For PledgeMusic
PledgeMusic is rather straight forward. You navigate to the website, select the “Artist Sign Up” link on the left, and fill out the requested information. Include the type of campaign you want, your mailing list, and your Facebook and Twitter pages. Add any additional information to help set your product page apart; this could be photographs, album art, a video clip, etc. From here, you fill out information about your project, the pledge values and what you will give for every pledge.
Promoting Your Campaign, And Getting Help With Your Account
PledgeMusic auto integrates with your social media accounts to help you promote your campaign. Also, PledgeMusic offers a project health check to see if your campaign has room for improvement. The Frequently Asked Questions page is a great resource, and there is a realtime customer service assistance to make sure you receive the help you might require at any time.
Has your band used a crowdfunding site like PledgeMusic? What type of project were you funding? How did it go?