Secrets to a Great Single Part Three: Promotional StrategiesBy
Estimated reading time: 7 minutes
You’ve chosen your most single-worthy song. You’ve invested time, energy—and probably money—into getting the perfect recording.
You are super pleased with yourself, and for good reason! You worked hard! Now it’s time to sit back, relax, and congratulate yourself on being such a fantastic musician, right?
Not quite yet.
You can celebrate as much as you want at this stage, as long as you know you still have a lot of work in front of you. You have to make sure that your single gets into the hands (and ears) of your fans.
For most artists, promotion is where the grunt work starts. Promotion is extremely important. But it doesn’t have to be difficult. Here are four steps to effectively promote your single:
1 – Start the Hype
As soon as you know that you are going to be recording, you should start mentioning it on your social media channels, your website, and your newsletter. Singles have a shorter turn time than albums— after all, you’re only recording one song instead of 12! Starting the marketing push early could mean the difference between a successful release and one that falls flat.
Some easy ways to do this are:
- Hype the announcement with a countdown or video.
- Post a short video of your band previewing the single on Instagram and share it on Twitter and Facebook.
- Create lyric graphics that show off small portions of your new song.
- Live tweet or Periscope the recording process.
2 – Choose a Release Date
I know it’s tempting to set a release date as soon as you finish recording (or even before!). I’ve been there, I’ve walked that road, and trust me, you don’t want to. That road leads to panic. You can save yourself a lot of heartache if you wait just a little longer to set a release date.
Choose your release date after you have a finished product in your hands.
If you are only releasing digitally, then set a date after you’ve downloaded the finished masters onto your computer, and you’ve got your artwork ready to go.
If you are ordering a physical product, wait to set a release date until you sign the delivery notice, and your shiny new CDs are sitting on your kitchen table. This rule is especially true if you are ordering vinyl, since turn times can be around six months from the day you order!
When setting a release date, take these factors into consideration: