Press Kits and Your BandBy -
Estimated reading time: 2 minutes
As a band, music marketing and the right supplies are something you need to think about. If you meet someone at a bar, show, or around town, do you have an eye-catching, informative business card with you? If not, you just missed an opportunity. Having the right marketing materials can make or break you.
In the past, press kits have been an essential marketing material for musicians. However, in a changing music industry, you might wonder if they still necessary. The answer: absolutely!
The Role of Press Kits
Press kits were sent to record labels, music reviewers, clubs, and managers as a way of familiarizing the recipient with the band. They included a press release with current news about your band (new releases, tour, studio) as well as a band bio. A single, full album, or demo and band photo(s) are also often part of the package. Because a press kit may be your band’s first and only chance to make an impression, have a polished, professional, and interesting press kit ready to go.
Digital Press Kits
As technology has advanced, an electronic or digital press kit has emerged as a greener, more state-of-the-art alternative to the traditional physical version, containing the same or more content but in digital format. They allow the recipient to quickly click a few links, preview your music, read your bio, and make a decision. If you want to create an electronic press kit for your band, websites like SonicBids and ReverbNation can help. If creating your own, be sure to include links to your band’s music, website, and social media accounts and text with your band’s latest press release.
Physical vs. Digital
Some artist reps, media outlets, blogs, magazines, record companies, and booking agencies will only take a physical press kit, while others will only take a digital press kit. For now, your best bet as a band is to have both types ready and available.
Submitting Your Press Kit
There is a good chance that most places you would submit to have their submission guidelines available online. If you can’t find their submission policies online, give them a call or send a friendly email. The point is, be sure to follow their guidelines and send them exactly what they want in the format(s) they want. There is no faster way to earn a negative review or annoy someone you want to impress than to ignore their submission requirements.
Have you created a press kit for you band or act? Did you go with a physical press kit, an electronic press kit, or both? How do you use it the most?