Ordering Vinyl: 6 Things You NEED to KnowBy -
Estimated reading time: 4 minutes
Vinyl sales are up, and more and more of your fans want those really awesome LPs to add to their collection. But before you can get them in the hands of your fans, you have to order them.
Ordering vinyl records can be a little complicated. We want to take some of the mystery out of the ordering process, so we’ve outlined the six things you have to keep in mind when placing your vinyl order.
1) Who’s your audience?
The first question to ask when you’re thinking about ordering any merch item is “Who will be buying this?” Take a look at your core audience and find out what they want. You could even send out a poll in your next e-newsletter (you do have an email newsletter, right?) asking if fans want vinyl, and if they do, would they prefer a turquoise record, or extended liner notes?
Doing some initial market research and reaching out to your listeners before you purchase vinyl will help to ensure better sales down the line, and will set the stage for fan engagement when you do release the record.
2) Get Your Music Mastered For Vinyl
This is the MOST IMPORTANT step in the vinyl manufacturing process.