Music and Social Media: LinkedInBy -
Estimated reading time: 2 minutes
Unlike other social media platforms, LinkedIn is not aimed at helping fans find you or you communicate with the masses. Instead, its purpose is to facilitate networking within industries. On a personal account, this means adding business connections instead of friends and family. For your band, it means focusing on your peers and others in the music industry, not your fans. Here are a few tips for maximizing what LinkedIn has to offer:
Connect With The Right People
Again, LinkedIn is not like other social sites. Focus on the quality (not quantity) of your connections; connect with those that can actually benefit you, either by example, advice, or working together. Music managers, media personnel, marketers, and other musicians are contacts that will help you advance your career.
It’s accepted (if not expected) that you have fun with your band’s Instagram or MySpace page; however, your LinkedIn profile should be polished and professional. Keep your page free of clutter and ill-conceived ramblings; focus on making the best impression possible. Make sure any links you share will send users to relevant, attractive, information-packed sites.
Optimize Your Page For Searches
Aside from direct connections, keywords are the best way to generate new traffic to your profile. Think of words that promoters and record labels are likely to search for; this includes your band’s genre, location, and your music’s subject matter.
Use Your Resources
You are not alone. Hundreds of bands and promoters use LinkedIn every day, discussing various aspects of the industry. If you have questions, use your connections as resources. Start by joining groups related to your band or interest (Independent Artists and Musicians, or Music Promoters of America). If you have something to contribute, comment on existing discussions; or, if you don’t see an existing thread with your topic, start a new discussion.
We’ve said it before, but it’s even more important on LinkedIn. Spamming on other sites might cost you a few fans; on LinkedIn, spamming equals banning. Keep comments and updates professional and relevant, and save the spam for the grocery store.
Having a lot of fans is an important part of any band’s success, but it’s certainly not the only part. If you want to take your band to the next level—a professional level—then you need to treat it like the business that it is. Use LinkedIn to connect your band to right resources to make that happen.
Is your band on LinkedIn? How have you used it to help advance your music career?
See also: Music and Social Media: Promoting Your Act, Music and Social Media: Facebook, Music and Social Media: Twitter, Music and Social Media: MySpace, Music and Social Media: YouTube, Music and Social Media: Google+, Music and Social Media: Instagram.