Know Your Niche

Know Your Niche To Get The Right Gigs

By NationWide Source
Estimated reading time: 2 minutes

We know that, as an artists, you are always trying to stand out and avoid being generalized. However, defining yourself and looking at how others perceive you—in other words, knowing your niche—is in your best interest.

Look Within

What is your preferred style of music? Where do you think your sound fits in? Who would you compare yourself to? What is the best sound for your performances or live recordings?

If you’re a solo artist, this is a journey you need to take on your own. If you’re a member of a band (and want to keep things that way), uncovering your niche has got to be a group effort.

Listen to Others

Once you have an outline of who you think you are, ask those you trust for their opinion. Even if you don’t see it from the get-go, as a performer you need to be open to the ways in which others perceive you. What do others think of your music? Which musicians do others most readily identify your music as being similar to? How accurate is your own view of your musical style compared to theirs? If there is a discrepancy, what changes do you need to make?

Put it to Action

Knowing your niche is a powerful tool that can help you book gigs, market your band, and reach more fans. For marketing and building a fan base, you know now how to accurately describe yourself to record stores, record labels, and potential fans. Use this knowledge to your advantage.

In terms of gigs, evaluate which venues and audiences are best suited to your niche. Does it make sense for a club DJ to play venues better suited to an acoustic duo? Or a barbershop quartet to be drowned out at a battle of the bands? Maybe you have been playing half-empty venues when you would do better to focus on more-intimate, smaller settings. Ask yourself these questions: Where is your music most readily felt? Where is your target audience? What venues allow you to connect with your audience and appropriately showcase your talent?

If you’re rehearsing or booking gigs or wanting to record and haven’t yet figured out your niche, stop what you’re doing (we mean it) and figure this out. It will be worth it in the long run. If you’ve already done this, great job! We’d love to hear what you discovered.

Have you discovered your niche yet? Has identifying your niche helped or hindered your music career?


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