written by: Gregory Douglass
Whether you’re an emerging artist or a seasoned professional, it can feel daunting for musicians at any level to make music industry contacts that are worthwhile. It’s hard enough to know where to begin, let alone make any worthwhile connections. Trust me, I know! So how does one tackle this crazy beast we call music industry networking? Here are 5 Foolproof Ways To Make Music Industry Contacts that will totally blow your mind.
1. Figure out who you truly want to connect with
If you’re like most musicians, you’re networking efforts currently consist of either nothing at all or constantly trying to conquer the world. Neither approach is effective, and both lead to the same dead-end results… so start focusing in on a select few. Ask yourself the following questions:
- Whom am I dying to work with?
- Who do I think will really “get” me and my music?
- Who’s already in my corner?
It doesn’t matter how “connected” a person already is or how “connected” you think they are. So long as every answer to these questions remains in alignment with your goals, dreams, and desires, you can’t go wrong. Sometimes, all it takes is one right connection that changes everything, and then the rest takes care of itself!
2. Reach out genuinely
In any initial correspondence, you want to make a good first impression. First impressions are everything. If you connect with people genuinely, you will never come across as being opportunistic, and that’s very important. After all, people prefer to work with others who they like and trust.
Conferences are great places to network, and after parties are where the real connections are made (a little liquid courage goes a long way)! But any action you take, and circumstance you find yourself in, is an opportunity waiting to foster if you’re open to it.
3. Offer to help
So many artists have only their best interests in mind when they are trying to make new connections. Now imagine how much further you can get by offering to help in ways that might be beneficial to each person you are trying to connect with instead of just begging them to help you? When you approach anyone with “tables turned” in mind, it’s much easier to understand how a person might be more open to correspondence than not. If you are able to contribute value to someone else, they will be far more likely to help you in return.
4. Follow up regularly
You’ve already planted the seed with your offer to help. Now stay on their radar—respectfully, but consistently! Give each connection time to foster. In fact, plan any connection you intentionally pursue as far in advance as you can without any expectation of immediate gratification. There is a time for everything, and even the most powerful connections can take their sweet time before they are ripe and ready to harvest.
5. Don’t burn bridges
I repeat: don’t ever burn bridges with anyone. You never know who really holds the power in ways that could catapult your career! Chances are, a grand opportunity will present itself from someone you least expect when you least expect it. If you let every connection foster through genuine and consistent correspondence with those you care about the most, you will be amazed at what will manifest in your career!
I hope that these tips at least offer a much-needed shift in perspective for the imminent success of your music career. And remember this: while big opportunities may be beyond your control, the lasting impression you leave is always within your means.
You’re a rock star. Never change.
Here’s to your creative genius!
For the video version of this blog, head on over to Gregory’s website, The Creative Advisor.