How to Get Started in the Music Business in 3 Simple StepsBy
Estimated reading time: 6 minutes
In the music industry, there’s a saying that gets tossed around pretty often. Though there are different variations, the basic mantra is this:
“It’s called the music business for a reason.”
This is what the pros are saying when they toss that phrase around:
For recorded music to reach a listener, 98% of the time, some kind of business transaction was involved. For every beautiful song, for every masterful lyric, there was a person doing business behind the scenes making things happen.
Lets put it this way- if you want an electric guitar to be amplified, you have to plug it in. If you are only playing to a few people who are about 3 feet away from you, you might not need to use the amp. But if you want more people to hear what you’re doing, you have to plug that bad boy in and crank up the volume. Your music(the awesome creative stuff that comes out of your brain) is the guitar, and the business (the money, the marketing, the networking) is your amplifier.
Unfortunately, many independent musicians I meet are only plugging the guitar in halfway. Sure, they look like they’ve got everything right, but a guitar that’s only partially plugged in still isn’t going to make much noise.
So if you’re just getting started on the business side of “music business,” we’ve outlined the first three things you should do to plug in, power up the amp, and start your journey in the music industry.
Step 1- Be Professional
This may seem a little obvious, but the way you present yourself is important. You need to be professional in every different facet of your music career, but a good place to start is your web presence. This means creating a nice looking website with a custom domain, a simple electronic press kit (EPK), and making sure your social media profiles are up to date. To add an extra touch of professionalism, it’s also a good idea to choose a font or 2 and try to stick with those when you are making your website, EPK, and creating graphics for social profiles. Creating a website and EPK show industry professionals that you are willing to put some effort and energy into your music, and updated social media profiles will help your fans get to know you, and know where to find you and your music on the web.
You also want to invest a little time in the way you present yourself to people face to face. It might be a good idea to have a few business cards made up (after you’ve already decided on a website domain!) to give to other musicians and pros you might meet.