Creating a Strong Profile on PinterestBy
Estimated reading time: 8 minutes
So you think that Pinterest might be a good tool to keep in your proverbial marketing tool belt? Great!
Let’s get into the practical ways you can effectively use Pinterest to connect with fans and increase traffic on your website.
Creating Your Profile
The first step is to sign up for a Pinterest Account. There are now two types of Pinterest accounts: personal and business. The business accounts operate exactly like personal Pinterest accounts, except you get free access to analytics. This is a valuable tool once you learn how to use it, so I recommend signing up as a business account. If you already have a personal Pinterest account, you can convert it into a business account. However, unless everyone and everything connected to your personal account fits with your brand as an artist, I recommend that you keep your personal and business accounts separate.
After you sign up, you will confirm your account through email.
Once your account has been confirmed, you will need to edit your general profile information. To do so:
- Click on your user name in the top right to get to your profile.
- Click the “edit profile” button just below your name.
- Upload a profile picture. The picture should be in focus and not pixelated, easily identifiable, and tied to your brand as an artist. This lets followers instantly recognize a pin as yours.
- Add a link to your website. This is important, as you are on Pinterest for marketing purposes. Without this link, people who discover you through Pinterest have no easy way of finding out more about you.
- Choose a custom domain for your Pinterest account. Consistency is key, so try to keep your custom domain as close to your name, website, or other social media custom domains as possible.
And that’s it! Your profile is created. Now, let’s make it a strong profile! How do you do that? You add content… the right content.
Building Your Boards
After you’ve edited your basic information, you should begin to create boards. To create a board, simply go to your profile page and click on the “Create Board” icon on the left.
Your boards are where you will pin your content. Topical boards are the best way to organize your content (this is helpful when people are browsing your pins to find content or learn more about you).