Apple Music and Why Taylor Swift is Your New Best FriendBy -
Estimated reading time: 3 minutes
If you are an independent musician, this weekend Taylor Swift became your new best friend. Whether you like her music or not, you should be thanking T-Swift.
Here’s some background info:
This month Apple announced the launch of Apple Music. You can read more about the launch here.
Apple’s streaming service will require a paid subscription (no freemium like Spotify) after a 90-day free trial. About a week after the announcement was made, a contract leaked that stated that Apple Music was not going to compensate rights owners during the three month free trial.
This put the entire industry on edge, and for good reason. Three months with no revenue is never something a business owner wants to hear.
While the music industry was trying to decide what to do with Apple’s decision, Taylor Swift stepped in.
She famously pulled all her music from Spotify last year, stating that she was not okay with people listening to her music for free. And she took the same position with Apple.
Swift announced that her newest album, 1989, would not be available on Apple Music during the free trial period. In her open letter to Apple she said “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”