4 Tips for Getting Your Music in CommercialsBy
Estimated reading time: 4 minutes
To an independent musician, the words “commercial placement” usually mean one of two things: you just sold out to “The Man” and ruined your artistic conscience, or you just earned a nice check and are excited about all the exposure your music is getting.
As an artist myself, I understand the first reaction. But it’s the second reaction I want to focus on today.
Getting your music placed in a commercial can mean great exposure for your band, an inroad to future licensing placements, and most importantly, an actual (often significant) payday.
But getting your foot in the licensing door can be difficult, especially when you are trying to get a placement in a commercial. Since companies allocate larger amounts of money for advertising, musicians can usually expect a higher payday from commercial placements. You’re still not going to become a millionaire by getting a song placed in a commercial, but getting your music licensed regularly helps generate a good income stream for many artists.
So how do you go about getting your song placed in a commercial? We’ve compiled 4 tips to help you get started.
1 – Create Great Music
This point can never be driven in enough. You need to have fantastic music. Spend some quality time getting a great recording and making sure that your music is everything it can be. Sub-par music won’t get placed, so keep an eye on the musical intangibles (the song itself, the instrumentation, the production, the vocals, etc.) and on the quality of the recording. This is especially important if you are recording at home. Make sure your songs are recorded well, mixed well, and have been mastered. If you need some help with the last step, check out The Mastering Source.
2 – Create Specifically
Keep in mind that most brands (and in conjunction, their commercials) will have a specific identity in mind. If you are creating a new piece of music to submit for a commercial, you need to know that brand identity and create music that works within that identity.
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